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Consider These Top Web Development Trends in 2014



We all recognize a lot of trends, whether it is in the fashion industry, gaming industry, or even in the gadget industry. Web design and development is not exempted from trends, as web developers have to know what’s IN right now with the design trends.

Why do trends matter? It gives web designers or developers an idea on what people want in a website or what they want the website to look like. After all, aesthetics is a major factor that will make or break your website, so you need to hire someone who’ll make your website that will not only work like it’s supposed to but look good while doing it.

According to Forbes, there are three web development trends to keep an eye out for in 2014.

First, we have Storytelling. This is a design trend that makes use of user interaction and animation. While this trend has been around the web development circle for a time, it only became recently popular because of the animation. The idea of the trend was that the user would scroll down the page of your website and the website would morph/transform in a way that it tells a story as the user scrolls. A good example is https://onlycoin.com/.

Next, we have RWD or Responsive Web Design. Responsive web design has been a mainstay in web design trends for a couple of years now, dating back to before smartphones first made their mark. This design trend focuses on making websites look as good on mobiles as they would in a computer or laptop. We all know that mobile browsing is getting more and more popular simply because the ability to view our favourite websites on our phones or tablets is just too much to ignore. Almost a decade ago, RWD was all about shrinking everything so you have to zoom in and out to view content, but RWD is not about squishing a website into the dimensions of your phones.

Minimalist or simplistic web design is just like RWD. It has been around for a couple of years now and people appreciate a minimalistic website. Minimalism focuses on the philosophy that LESS IS MORE, and this web design trend is just that. By using a plain white, grey, or black background, minimalism is able to capture pure content and convey the message just as it was supposed to without looking flashy or distracting in the process. Facebook has always been a proponent of minimalistic web design. Take away the news feeds and look at your profile without your posts and you’ll see that it is minimalistic because the design doesn’t take the attention away from you. It allows you to focus more on the content. This is why a lot of people love this trend and this will be popular for the next few years.

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SEO vs. SEM – Which Should You Use

Should you use SEO or SEM?



This is a big question that may confuse people who are eager to get the ball rolling when it comes to boosting the rankings of their website. But is there a big difference between them or are they just two sides of the same coin?

SEO or search engine optimization is the process of making your website “search-engine friendly” and will allow search engine spiders or bots will gather information for it (via crawling or spidering) and then indexing it. Once the information has been gathered, the search engine will then classify the information based on its relevancy to search terms or search phrases. The more relevant your website is to a keyword or phrase, the higher your chances of being ranked on the first page of Google.

SEM or search engine marketing is like a paid version of SEO, even though it may or may not use SEO in the process. It involves money and will involve paid traffic or what industry experts call “pay-for-traffic”. This involves the use of the following:

  1. Paid inclusion and trusted feed programs
  2. Pay-for-placement management (includes pay-per-click)
  3. Link popularity / reputation development

But let’s set aside the technical jargon for a bit and focus on the practical side. What should business owners use?

SEM and SEO have their own pros and cons when it comes to getting visitors. If you want a website to rank, but you don’t want to spend a lot of money, you may want to opt for SEO. But if you have tons of money to shell out, you can opt for SEM. Now, the thing with money is that SEM guarantees instant first place ranking. Try going to a search engine like Google or Yahoo and do a quick search on real estate. Do you notice the links on the very top of the other results? Those are paid ads, a good example of SEM. Another example of paid ads are those ads that you see on a blog where you see a bunch of links on a particular side of a website or a banner. However, if you don’t fund your SEM campaign, you will lose your ranking or placement. SEO is like the free version of SEM and utilizes a series of techniques that will allow a website to rank in search engines effectively, but the process is time consuming. When done correctly, the rankings will last for a long time.

But which is better?

To be honest, SEO and SEM will both work in their own ways as efficiently as they can without overlapping the other. There will be times where one is better than the other, but this is fleeting. A good balance between both will help drive traffic to your website without having you to spend a lot of time and money.

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